Wednesday, December 21, 2011

Hero Arts 2012 Catalog

So, I finally got to check out the new Hero Arts 2010 Catalog online and (wow!!) I am very impressed. I think the new Frame Cuts are going to be a new and unexpected favorite product of mine. Frame cuts are very thin die cuts (think Spellbinders or Sizzix) that can be positioned anywhere on a page to create beautiful windows and shapes in sizes perfect for card crafting.  In addition, they coordinate with a range of new stamps for precision trimming of images. In fact, I've already got Enchante and Le Journal on my list. I smell a beautiful line of cards, gift bags, and tags in my future. I have to be honest...in the past, I was not a huge fan of Hero Arts, mostly because (as you've probably noticed) I prefer a more vintage look to my work. I think this year's catalog blows my previous biases away, and I'm so excited to work with these new products. 

Also, in a huge shout-out to an innovation I hope other stamping companies follow up with, Hero Arts now offers digital die cut files that coordinate with their existing stamp lines! For example, check out this flourish background cut! I think the stamp itself is rather average and common (how many variations of this image have you seen?) but add it on top of a cut-out lace background...oh heavens. Gorgeous.  I can't wait to get crafting again.

**Note: in the first part of the post, I linked to the awesome Simon Says Stamp page because that happened to be the page I was shopping from at the time. I tried to link the rest back to HeroArts.com itself.

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